Slow & Steady: Winning the Investment Race – BehaviorGap.com

Our friend Carl Richards of BehaviorGap.com is a talented writer and communicator when it comes to investing concepts and the impact of behavior on investment performance. We can all identify with the concept of looking for the next hot investment versus a risk appropriate, savings-based approach to the retirement marathon. Which one are you?slow-steady

I know that this is not a new idea; we have all heard the story of the tortoise and the hare since we were little. Slow and steady always wins the race, but it is so easy to forget when most of what we read in the financial press is written to sell magazines: slow and steady does not sell magazines.

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